This is a straightforward question. And for a real estate app, there are 3 primary answers:

1. Generate more business. The app will ultimately generate leads, referrals and/or transactions for your business.
2. Access new or better information relevant to your job. The app will present entirely new data or more up-to-date content.
3. Improve workflow and efficiency. The app will focus on improving a repeatable process or task related to your work.

The next question is “how?”.

For the app developer this is a critical question to ask yourself everyday.  How exactly will the app generate more business? Is your content really that much better than what already exists? Will this app really improve a process or is it just replacing one time-consuming task with another?

And the final question is “how much is it worth?”

Specifically, how much would someone be willing to invest (both time and money) to improve a tedious task. How much are they willing to pay for new business and what is your new content/data worth.

For PropStock, our app is focused on improving workflow and efficiency. As we continue to build the app we keep 3 things always top of mind:

1. provide the right incentives/rewards for using the app. To us that means providing insightful analytics based on usage.
2. it must be easy to use (simple obvious functions and no data entry)
3. value is not conditioned upon use/participation of others.

We’re still a few weeks from an initial release but here’s a view of some of the analytics the app will provide: